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Consumer Packaged Goods

From morning routines to everyday essentials, consumer packaged goods are a constant in people’s lives. These brands don’t just sell products—they create moments, shape habits, and build emotional connections with consumers. Whether in beauty, food & beverage, home care, or pet care, the most successful brands go beyond functionality to deliver experiences that feel personal, memorable, and seamlessly integrated into daily life.

Consumer packaged goods brands operate in an increasingly complex landscape, competing for attention across physical retail, e-commerce, digital media, and experiential activations. We help brands navigate this evolving landscape by leveraging sound to enhance recognition, deepen engagement, and drive meaningful consumer connections.

Consumer packaged goods brands operate in an increasingly complex landscape, competing for attention across physical retail, e-commerce, digital media, and experiential activations. We help brands navigate this evolving landscape by leveraging sound to enhance recognition, deepen engagement, and drive meaningful consumer connections.

Services

Services

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Brand & Media

A recognizable and adaptable sound strategy ensures CPG brands maintain a strong presence across traditional and emerging platforms. Whether through branded content, digital and social campaigns, or in-store experiences, sound creates continuity and deepens consumer connections. From sonic identities that reinforce brand recall to flexible music frameworks that evolve with seasonal campaigns, we design scalable sound strategies that enhance advertising, influencer collaborations, and omnichannel engagement. Whether launching a new product, strengthening a master brand, or amplifying limited-time offers, we ensure sound aligns with marketing goals and resonates with target audiences.

Brand & Media

A recognizable and adaptable sound strategy ensures CPG brands maintain a strong presence across traditional and emerging platforms. Whether through branded content, digital and social campaigns, or in-store experiences, sound creates continuity and deepens consumer connections. From sonic identities that reinforce brand recall to flexible music frameworks that evolve with seasonal campaigns, we design scalable sound strategies that enhance advertising, influencer collaborations, and omnichannel engagement. Whether launching a new product, strengthening a master brand, or amplifying limited-time offers, we ensure sound aligns with marketing goals and resonates with target audiences.

Brand & Media

A recognizable and adaptable sound strategy ensures CPG brands maintain a strong presence across traditional and emerging platforms. Whether through branded content, digital and social campaigns, or in-store experiences, sound creates continuity and deepens consumer connections. From sonic identities that reinforce brand recall to flexible music frameworks that evolve with seasonal campaigns, we design scalable sound strategies that enhance advertising, influencer collaborations, and omnichannel engagement. Whether launching a new product, strengthening a master brand, or amplifying limited-time offers, we ensure sound aligns with marketing goals and resonates with target audiences.

Music Supervision & Composition

Music plays a key role in defining the emotional appeal of CPG brands, from aspirational beauty campaigns to comforting home care ads. We provide strategic music solutions that enhance branding, campaign storytelling, and retail environments. This includes sourcing, licensing, and composing original music for commercials, social media content, and in-store experiences, ensuring every brand moment is distinctive and aligned with the consumer journey. Whether it's a catchy campaign track, a signature sound for packaging interactions, or curated music for retail spaces, our approach blends creativity with commercial impact.

Music Supervision & Composition

Music plays a key role in defining the emotional appeal of CPG brands, from aspirational beauty campaigns to comforting home care ads. We provide strategic music solutions that enhance branding, campaign storytelling, and retail environments. This includes sourcing, licensing, and composing original music for commercials, social media content, and in-store experiences, ensuring every brand moment is distinctive and aligned with the consumer journey. Whether it's a catchy campaign track, a signature sound for packaging interactions, or curated music for retail spaces, our approach blends creativity with commercial impact.

Music Supervision & Composition

Music plays a key role in defining the emotional appeal of CPG brands, from aspirational beauty campaigns to comforting home care ads. We provide strategic music solutions that enhance branding, campaign storytelling, and retail environments. This includes sourcing, licensing, and composing original music for commercials, social media content, and in-store experiences, ensuring every brand moment is distinctive and aligned with the consumer journey. Whether it's a catchy campaign track, a signature sound for packaging interactions, or curated music for retail spaces, our approach blends creativity with commercial impact.

Experiences

As experiential marketing continues to evolve, brands are integrating immersive and interactive audio to enhance engagement. From pop-ups and product activations to virtual try-ons and interactive retail, sound is a key driver of emotional connection and brand immersion. We create soundscapes and interactive audio elements for live and digital experiences, ensuring brand consistency while maximizing audience engagement. Whether it's spatial audio for a branded event, ASMR-style product sound design, or immersive sound environments for digital activations, we craft sonic experiences that leave a lasting impression.

Experiences

As experiential marketing continues to evolve, brands are integrating immersive and interactive audio to enhance engagement. From pop-ups and product activations to virtual try-ons and interactive retail, sound is a key driver of emotional connection and brand immersion. We create soundscapes and interactive audio elements for live and digital experiences, ensuring brand consistency while maximizing audience engagement. Whether it's spatial audio for a branded event, ASMR-style product sound design, or immersive sound environments for digital activations, we craft sonic experiences that leave a lasting impression.

Experiences

As experiential marketing continues to evolve, brands are integrating immersive and interactive audio to enhance engagement. From pop-ups and product activations to virtual try-ons and interactive retail, sound is a key driver of emotional connection and brand immersion. We create soundscapes and interactive audio elements for live and digital experiences, ensuring brand consistency while maximizing audience engagement. Whether it's spatial audio for a branded event, ASMR-style product sound design, or immersive sound environments for digital activations, we craft sonic experiences that leave a lasting impression.

Digital (UX/UI) (Web and In-App)

Digital experiences are becoming more intuitive and interactive, and sound plays a crucial role in guiding and enhancing these interactions. CPG brands are increasingly leveraging UX/UI audio to refine e-commerce experiences, voice assistants, and smart packaging solutions. We design strategic sound cues for online shopping journeys, branded interactions for voice commerce, and intuitive feedback sounds that improve usability. As brands embrace augmented and virtual reality for digital product exploration, we create adaptive sound solutions that enhance these multisensory experiences, ensuring consumers stay engaged and connected.

Digital (UX/UI) (Web and In-App)

Digital experiences are becoming more intuitive and interactive, and sound plays a crucial role in guiding and enhancing these interactions. CPG brands are increasingly leveraging UX/UI audio to refine e-commerce experiences, voice assistants, and smart packaging solutions. We design strategic sound cues for online shopping journeys, branded interactions for voice commerce, and intuitive feedback sounds that improve usability. As brands embrace augmented and virtual reality for digital product exploration, we create adaptive sound solutions that enhance these multisensory experiences, ensuring consumers stay engaged and connected.

Digital (UX/UI) (Web and In-App)

Digital experiences are becoming more intuitive and interactive, and sound plays a crucial role in guiding and enhancing these interactions. CPG brands are increasingly leveraging UX/UI audio to refine e-commerce experiences, voice assistants, and smart packaging solutions. We design strategic sound cues for online shopping journeys, branded interactions for voice commerce, and intuitive feedback sounds that improve usability. As brands embrace augmented and virtual reality for digital product exploration, we create adaptive sound solutions that enhance these multisensory experiences, ensuring consumers stay engaged and connected.

From food and beverage to beauty, home care, and pet care, brands must remain top of mind in everyday consumer interactions. As audiences shift towards audio-first formats, immersive digital experiences, and interactive shopping environments, sound has become an essential tool for reinforcing brand identity, shaping perception, and driving purchase decisions.

From food and beverage to beauty, home care, and pet care, brands must remain top of mind in everyday consumer interactions. As audiences shift towards audio-first formats, immersive digital experiences, and interactive shopping environments, sound has become an essential tool for reinforcing brand identity, shaping perception, and driving purchase decisions.

From food and beverage to beauty, home care, and pet care, brands must remain top of mind in everyday consumer interactions. As audiences shift towards audio-first formats, immersive digital experiences, and interactive shopping environments, sound has become an essential tool for reinforcing brand identity, shaping perception, and driving purchase decisions.

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