The Imaging Room: Pull a Chair for Your Brand Manager

Radio Station Imaging sessions usually bring together the station manager, program director, and the sound team. That makes perfect sense. These are the people who shape the station’s daily voice and flow.

But here’s something we’ve come to believe: there’s real value in pulling up a chair for the brand or marketing manager too.

It doesn’t mean rethinking the whole process. It just means recognising that the station’s sound also plays a role in how the brand shows up. How it feels, what it communicates, and how aligned it is with what the rest of the brand is doing.

Sometimes, a single comment from the brand team can help clarify tone, messaging, or even timing. Especially if there’s an active campaign, a shift in brand positioning, or a broader strategy that the imaging could connect with.

Even one touchpoint with the brand team can help. It can guide things like:

• Which tone of voice feels right for this moment?

• Are there brand keywords, taglines, or emotions to reflect?

• How does the on-air identity tie into digital and outdoor messaging?

We’re still in the imaging room. Creative, sound-driven, and program-led. But inviting the brand manager in can make the work sharper, more intentional, and more connected.

One extra chair. Worth considering.