Using Branded Playlists To Connect To Customers

Branded playlists are curated playlists that brands create on music streaming platforms like Spotify, Mdundo, Boomplay and Apple Music to connect with customers. In the past, brands would create compilation CDs to showcase their brand identity through music. However, the rise of streaming platforms like Spotify, Mdundo, Apple Music and more allows brands to reach a wider audience with branded playlists. 

Where compilation CDs were limited in reach (Although compilations are still done on streaming platforms), branded playlists on streaming platforms offer an inexpensive way for brands to engage with customers at any point of their day, when they're working, commuting, or relaxing at home . Music streaming presents fresh avenues for brands to engage with audiences by aligning with shared musical preferences and tailored playlists.

Reach Of Streaming Platforms

Streaming platforms have enormous reach, this provides brands a much wider potential audience than traditional marketing channels like TV or print ads. With many users streaming music daily, branded playlists on these platforms can reach a large, engaged audience.

Branded Playlists To Connect To Customers

Music possesses a distinct capacity to forge emotional connections with its listeners. On streaming platforms, playlists serve as reflections of a brand's ethos and aesthetic, fostering a sense of alignment between customers and the brand. Thoughtfully crafted playlists deepen the emotional rapport between customers and brands, evoking nostalgia, excitement, or other sentiments.

Brands can also use playlists to launch themed events and promotions. Brands can fuse their playlists with their offerings. A fun illustration of this is demonstrated by Barilla, the pasta brand, which devised Spotify playlists tailored precisely for cooking their pasta. These playlists feature tracks timed to match the cooking durations of spaghetti, linguine, fusilli, and penne:"

Additionally, playlists can serve as thematic accompaniments for new product debuts or promotional campaigns. For instance, during the release of its pumpkin spice latte, Starbucks crafted a Spotify playlist named "Pumpkin Spice Tunes" to evoke anticipation for the seasonal beverage among customers. Utilizing playlists in this manner proves instrumental in fortifying product branding and enriching the overall customer journey.

Brands spanning various sectors have ingeniously utilized branded playlists on streaming services to engage their audience.

For example, fashion giant H&M curated the widely embraced "The Sound Of H&M" on Spotify. Fitness brands can create Playlists that customers can listening to during training.

To wrap it up, it's clear that music holds incredible sway over our feelings and connections. Brands are catching on and getting creative with playlists that match their vibe. These carefully curated playlists aren't just background noise; they're becoming powerful marketing tools. And as technology keeps advancing, we can expect playlists to get even more personalized and targeted, fitting into our lives just right. Brands that jump on this trend and use playlists effectively are in for some exciting benefits!

Wait A Minute…

Before diving into playlist creation, take a moment to weigh the potential implications, such as copyright, right of publicity, or trademark concerns. Go through a platforms terms of use as a brand first, or let us help you.