Selective Styles With Kid Fonque
Selective Styles is one of South Africa’s most influential underground radio shows. Known for exclusives, deep musical journeys, and an audience that truly listens. The show moves fluidly between deep house, lounge, and experimental spaces, where emotion, pacing, and detail matter. Our role sits across the sound design, production, and publishing of each episode.
And we’re back. While the original imaging assets were created by another studio, we worked with the existing base material to design how imaging lives inside each show. Every episode is treated as its own production—where sound design, placement, and timing are shaped around the music rather than imposed on it. Our work includes: - Radio imaging strategy and placement - Adaptive sound design tailored per episode - Ongoing show production and mastering - Publishing of each completed episode If a track opens into a rising reverb, the imaging follows that movement. If a beat fractures or repeats, the imaging responds with stutters or rhythmic shifts. The sound design is adjusted every show to bring out the strongest emotional moments.
And we’re back. While the original imaging assets were created by another studio, we worked with the existing base material to design how imaging lives inside each show. Every episode is treated as its own production—where sound design, placement, and timing are shaped around the music rather than imposed on it. Our work includes: - Radio imaging strategy and placement - Adaptive sound design tailored per episode - Ongoing show production and mastering - Publishing of each completed episode If a track opens into a rising reverb, the imaging follows that movement. If a beat fractures or repeats, the imaging responds with stutters or rhythmic shifts. The sound design is adjusted every show to bring out the strongest emotional moments.
Speakers all the way up. The aim has always been for the imaging to become part of the experience, not an interruption. In underground music culture, emotional moments are instinctive, faces pulled, heads tilt, bodies react. If imaging lands inside that moment and still feels right, the sound design has done its work. At the same time, the imaging reinforces identity: this is Selective Styles and this is where exclusives are introduced. Because the show moves across genres, the sound design system was built to remain flexible working just as naturally over deep house as it does over slower, more spacious selections. No fixed formula. Always responsive. This collaboration is grounded in long-term familiarity. Soundela’s founder, Sanele, previously served as the show’s producer during its run on 5FM, bringing a deep understanding of the show’s rhythm, emotional language, and audience. From sound design and imaging placement to mastering and publishing, the result is radio production that lives inside the music shaping the journey without announcing itself. Because when sound design disappears into the moment, it usually means it’s doing exactly what it should.
Speakers all the way up. The aim has always been for the imaging to become part of the experience, not an interruption. In underground music culture, emotional moments are instinctive, faces pulled, heads tilt, bodies react. If imaging lands inside that moment and still feels right, the sound design has done its work. At the same time, the imaging reinforces identity: this is Selective Styles and this is where exclusives are introduced. Because the show moves across genres, the sound design system was built to remain flexible working just as naturally over deep house as it does over slower, more spacious selections. No fixed formula. Always responsive. This collaboration is grounded in long-term familiarity. Soundela’s founder, Sanele, previously served as the show’s producer during its run on 5FM, bringing a deep understanding of the show’s rhythm, emotional language, and audience. From sound design and imaging placement to mastering and publishing, the result is radio production that lives inside the music shaping the journey without announcing itself. Because when sound design disappears into the moment, it usually means it’s doing exactly what it should.