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Dope Store at Moscow Fashion Week – A Sonic Statement for South African Streetwear

When South African streetwear brand Dope Store took the stage at Moscow Fashion Week in Russia, the goal was clear: create an audio experience that was bold, authentic, and unmistakably South African. The challenge? Crafting a runway soundtrack that aligned with the brand’s urban identity while representing South Africa on a global stage.

Services

Experiential Audio

Music Supervision And Composition

Client

Dope Store

Year

2024

In collaboration with Dope Store’s founder, we carefully selected a track by OKmalumkoolkat, a leading voice in South African music and street culture. The song was then expertly edited to fit the precise timing of the runway show, ensuring that every transition, beat drop, and energy shift enhanced the movement and storytelling of the collection. This wasn’t just about music—it was about capturing a cultural moment, blending high fashion with the raw energy of South African streetwear. The result? A soundscape that felt authentic to Dope Store’s DNA while creating a powerful, rhythmic runway experience that stood out at one of the world’s key fashion events.

In collaboration with Dope Store’s founder, we carefully selected a track by OKmalumkoolkat, a leading voice in South African music and street culture. The song was then expertly edited to fit the precise timing of the runway show, ensuring that every transition, beat drop, and energy shift enhanced the movement and storytelling of the collection. This wasn’t just about music—it was about capturing a cultural moment, blending high fashion with the raw energy of South African streetwear. The result? A soundscape that felt authentic to Dope Store’s DNA while creating a powerful, rhythmic runway experience that stood out at one of the world’s key fashion events.

Dope Store’s showcase at Moscow Fashion Week reinforced the brand’s global appeal while keeping its South African roots front and center. The curated audio not only elevated the show but also underscored Soundela’s ability to craft sound for high-fashion environments, seamlessly integrating audio into the storytelling of a collection. Having worked with Dope Store on multiple projects even before formally establishing Soundela, this collaboration was a testament to our deep understanding of the fashion industry’s unique needs. From boutique labels to runway showcases, we specialize in creating immersive audio that enhances brand identity, engages audiences, and transforms fashion presentations into unforgettable experiences.

Dope Store’s showcase at Moscow Fashion Week reinforced the brand’s global appeal while keeping its South African roots front and center. The curated audio not only elevated the show but also underscored Soundela’s ability to craft sound for high-fashion environments, seamlessly integrating audio into the storytelling of a collection. Having worked with Dope Store on multiple projects even before formally establishing Soundela, this collaboration was a testament to our deep understanding of the fashion industry’s unique needs. From boutique labels to runway showcases, we specialize in creating immersive audio that enhances brand identity, engages audiences, and transforms fashion presentations into unforgettable experiences.

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