SoundBytes

We’ve gathered these highlights to share other perspectives on how sound is shaping brand experiences today, from audio branding and brand music to the role of sound in UX and interactive experiences. Some pieces dig deep, others keep it light, but together they reveal why audio is making a difference. Whether you’re just curious or already know the ropes, we hope this mix inspires and informs.

5 Reasons Why Sonic Branding Is Important (Rolling Stones)

In today’s media-oversaturated market, setting your brand apart is vital and sonic branding can help by creating a sound and vision that is exclusive to your brand.

5 Reasons Why Sonic Branding Is Important (Rolling Stones)

In today’s media-oversaturated market, setting your brand apart is vital and sonic branding can help by creating a sound and vision that is exclusive to your brand.

Audio Branding: ‘Tis the Season (NeuroMarketing)

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound.

Audio Branding: ‘Tis the Season (NeuroMarketing)

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound.

17 Reasons Why You Need an Audio Brand (The futzbutle)

why you should develop your brand identity with sound today

17 Reasons Why You Need an Audio Brand (The futzbutle)

why you should develop your brand identity with sound today

How to enhance mobile interactions with sound..(Medium - Design at Meta)

"This article is focused on interaction sound design, one of the lesser known areas of a little-known discipline."

How to enhance mobile interactions with sound..(Medium - Design at Meta)

"This article is focused on interaction sound design, one of the lesser known areas of a little-known discipline."